Content is still king. The typical small business website will consist of several pages, and will almost certainly include pages such as "about us" or "contact us." Though these are important, it is just as important to make sure the content on those pages is engaging. Whatever copy you decide to include in your website needs to be well thought out. If the content on your website is not well-written and optimized, what kind of signal does this send to your customers or prospects? Focus on the calls-to-action and be sure they are clear and concise.
Where should you put that beautiful logo or the image slider in your website? Have your co-workers, family and friends all weigh in and provide you with feedback. Tweaking things such as colors, font size, or image padding can all be beneficial in making your website look just right! Once you have things looking the way you desire from a design standpoint, be sure the navigation is accessible and logical. Make sure buttons and menu items are easily visible and not hidden, and that your permalink structure is appropriate for your individual pages, categories, and blog (if applicable).
Social Media Integration
Once you've decided to make social media part of your marketing strategy, it's important to tie it in and integrate it to your website. Now that you're publishing quality content on your various social networks, let your website visitors easily find you by placing links and images on your website homepage. Consider placing these links in the header or footer. In addition to this, consider placing your social icons or links in email signatures. In order to grow your social media following, it is important to have a multi-faceted approach and provide users with multiple opportunities to opt-in to your channels.