Customers have limitless choices when buying jewelry today. With a large selection of local independent and chain stores, as well as the internet, jewelry customers can afford to shop around.
Beyond the gems, here are some top traits your customers are looking for:
Customers are attracted to merchants who are passionate about their art and take business very seriously. Jewelry customers want to make their investment with jewelers they can trust.
Integrity often comes up as the most important trait for customers when choosing who to do business with. Hold true to your word and honor any promise you have made to a customer and you will see the benefits.
Toe into the personal realm and view life from the customer’s point of view. Show the customer you care by flexing those listening skills and understanding their situation from a professional and personal viewpoint.
Jewelry purchases are often an investment for customers and can accompany large life events. Let your customers know they are in good hands by keeping abreast of product and industry news.
Create fun opportunities for customers to engage with you. Many jewelers express their creativity with social media or tie it into store promotions. Stay innovative and keep your customers interested.